PDF Media Management: A Casebook Approach Writen By C. Ann Hollifield

Media Management: A Casebook Approach

By : C. Ann Hollifield

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Book Synopsis :

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.As a resource for students and young

Book Detail :

Author : C. Ann Hollifield

Pages : 416 pages

Publisher : Routledge

Language :

ISBN-10 : 1138901024

ISBN-13 : 9781138901025

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

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